I just read a great blog post from Real Estate Express on do’s and don’ts for an open house during the holidays, I had to share!! (your welcome)
Make your open houses during the holidays shine with these seven rules.
1. DO: Shovel the walk
If your clients live in a cold climate, make sure the walkways and stairs are free of ice and snow. This will not only give your home a more polished look, but it will also ensure the safety of potential buyers. If you don’t already carry a shovel in your car this time of year, it might be helpful to travel with one in case your client doesn’t have proper snow-removing tools. A bag of salt can go a long way too!
2. DO: Heat the house
Make sure the thermostat is turned up when it’s time for the open house. If buyers are uncomfortable from the cold they are less likely to enjoy their visit. It’s good to advise your clients of this before the open house starts so the house has time to warm up if they typically keep the thermostat low.
3. DO: Track the weather
If the weather outside is frightful, it may be best to reschedule the open house. Make sure to keep an eye on the forecast in case of any storms coming your way.
4. DO: Get into the spirit of the season
Put on some soft classical music and offer some homemade holiday cookies, hot cocoa, and other snacks that can encourage prospective buyers to take shelter from the cold. A nice pot of spices boiling on the stove doesn’t hurt, either! Add orange peels, cloves, cinnamon sticks and nutmeg on the stove to simmer with some water for a homey, delightful scent.
5. DO: Deck the halls
Take advantage of the holiday season by encouraging sellers to incorporate holiday décor into their open house. Twinkling Christmas lights or a scented holiday candle can welcome buyers and lift spirits.
6. DO: Write a powerful listing description
Listing descriptions these days are more than just point form lists. You need a powerful listing description! You want to engage your clients to feel excited about the home — especially about what the joy of purchasing a new home during the holidays will mean for them. Try to capture the excitement of the holidays to drive interest.
7. DO: Build a snowman
Nothing says “welcome to your new house” more than a Frosty in the front yard ready to greet potential buyers. If the snow is wet enough to make a snowman, why not take advantage of the season?
4 Don’ts for holiday open houses
There are some things you definitely want to be careful of over the holidays when it comes to open houses
1. DON’T: Overdo the holiday spirit
Though holiday decorations may create a cozier atmosphere in the home, you don’t want to overdo it. Anything that may distract from the home’s curb appeal—Santa and Rudolph inflatables, for example—should be put away until after the showing.
2. DON’T: Forget to declutter
Try not to go overboard and keep clutter to a minimum. Put away personal items, such as family photos, as they tend to distract potential buyers.
3. DON’T: Emphasize religion too heavily
There are many religions who celebrate this time of year. Going overboard on religious symbols can be off-putting to some, so remind your clients keep it tasteful despite their personal convictions.
4. DON’T: Leave presents out in the open
‘Tis the season of giving-but not to potential buyers. Make sure you pack expensive gifts and treasures away. Not only do many presents clutter the home, but they can be awkwardly personal for a new family trying to imagine their own future memories in the home.
I hope you enjoyed this as much as I did! To see the full/original article here
